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Can sex still sell? Because the Advertising Standards Board isn’t buying…
By Leanne Jezercic, Senior Associate | July 2018 | The old maxim “sex sells” has a longstanding history in advertising. Falling back to sexual appeal to sell a product is one of the most reliable creative strategies, used from one…
UN-FITBIT! ACCC Pursues Fitbit Over Dodgy Consumer Warranty Claims
By Joni Burns, Solicitor | 6 June 2018 | The ACCC has once again showed it will not tolerate companies misleading consumers. In this case, manufacturer of pulse-monitoring watches, FitBit (Australia) Pty Ltd had told consumers that a warranty…
Have you heard of the EU’s new General Data Protection Regulation and are you ready for it?
By Leanne Jezercic, Senior Associate | The General Data Protection Regulation, also known as “GDPR”, is a new privacy law that’s now only now days away from regulating how European data is handled. It was created to protect EU citizens but…
Facebook Advertising Practices shamed as fake erectile dysfunction ads get a rise out of Eddie McGuire
By Leanne Jezercic, Senior Associate | In news this week, sports and media identity Eddie McGuire is threatening to sue Facebook over an ad campaign Facebook carried for TryVexan, an erectile dysfunction treatment which used McGuire’s name and image to…
NSW Government clearly sick of wasted Christmas presents – Gift Card Expiry Laws Now Changed
By Amela Murica, Solicitor | How many times have you felt elation when you discovered a forgotten gift card in your bottom drawer? You probably received it as a Christmas present, and now you’ve found it a year later,…
