Let’s be real, lawyers don’t make the deals, agencies and their clients do… and you win the work with your talent, expertise and ideas. But there are many ways a lawyer can actually be used to your competitive advantage.
First you want to have a contract that fits your business, your brand and your ethos. A contract that gives you worthwhile safeguards, but without being overly tough on the client or too soft on you – after all,
giving a client a 40 page contract that reads like a fortress, can put a client offside before you even get started, and get you stuck in negotiations. It is a delicate balance.
Similarly, if a lawyer takes a client’s agreement and makes excessive changes, you are again butting heads with the client and getting off on the wrong foot.
Being too aggressive on contracts can negatively colour the early part of your work together.