In a technology-driven world, it has become increasingly out of date to have to sign documents in ‘wet ink’ in favour of electronic signatures. Despite many of us ‘WFH’ under mandatory lockdown restrictions, these antiquated legal requirements for physical document signing have burdened many companies trying to carry on business as usual.

Google Ads is an effective way of capturing the attention of a certain audience, and it is tempting to buy up AdWords connected to your competitors, or industry players to help drive the right sort of consumers to your website.  How far can you go with using third party names in your Google Ads strategy and what are the boundaries? This recent case highlights the dangers of blurring the lines between your own brand, and that of an unrelated third party. 

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